Microsoft Advertising
Reach 700+ million users on the Microsoft Search Network. Lower competition and higher-quality traffic make it a valuable addition to your PPC.
- Average CPC vs Google
- 35% lower
- Household income
- £75k+
- Core age group
- 45+
- Network reach
- 700M+
[Source: add citation for Microsoft audience figures]
From Bing search to the Microsoft Audience Network
Bing search campaigns
Appear at the top of Bing, Yahoo and AOL, with lower competition and costs than Google.
Google Ads import
Already on Google? We import and adapt your campaigns, then tune bids and keywords for Bing's audience.
Microsoft Audience Network
Native ads on MSN, Outlook.com and premium partner sites, plus remarketing across devices.
Shopping campaigns
Bing Shopping, often at lower cost per click than Google. Your Google feed imports easily.
The channel most businesses overlook
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
Microsoft Ads FAQs
How much should I budget for Microsoft Ads?
You can start with £1,000 to £2,000 a month since costs are lower than Google. Many businesses allocate 20 to 30% of their Google Ads budget to Microsoft as a starting point.
Can I run Microsoft Ads if I’m already on Google Ads?
Yes, and we recommend it. Campaigns import easily from Google Ads, and you reach a different audience at lower cost without much extra work.
What’s the difference between Bing and Microsoft Advertising?
Microsoft Advertising is the platform, formerly called Bing Ads. Your ads appear on Bing, Yahoo, AOL and the Microsoft Search Network.
Are Microsoft Ads worth it for small businesses?
Often, yes. Lower competition and costs mean small businesses can compete without big budgets.
Tap into Microsoft's audience
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962