Facebook and Instagram ads
Reach your ideal customers on the world's largest social platforms. Scroll-stopping ads that generate leads, sales and brand awareness.
- Cost per lead
- £8
- Average ROAS
- 4.8x
- Conversion rate
- 3.2%
- Potential reach
- 2.5B
Average results across Meta Ads clients
From targeting to creative, every part of your Meta ads
Audience targeting
Reach the right people by demographics, interests, behaviour and custom audiences built from your existing customers.
- Custom audiences
- Lookalikes
- Interest and behaviour
- Demographics
Lead generation
Capture qualified leads directly on Facebook and Instagram with forms that make it easy to say yes.
- Instant forms
- CRM integration
- Lead magnets
- Follow-up automation
Dynamic product ads
Automatically show the right products to people who've visited your site. Built for e-commerce.
- Catalogue sync
- Basket abandonment
- Cross-sell and upsell
- Collection ads
Creative testing
We test images, video, copy and calls to action continuously, and spot creative fatigue before it costs you.
- A/B testing
- Video editing
- Carousels
- Stories and Reels
Every objective, from first view to repeat sale
I've worked with Uncovered for many years, and his exceptional attention to detail, creativity, and work are truly remarkable.
Alex Chapman · AWC
★★★★★“The communication and work ethic of Uncovered is amazing. They're a 1 stop shop for all your marketing and digital needs.”
Director, Harding's International Real Estate
★★★★★“I am very impressed with their service and offerings. Dedication to providing a fantastic service and true experts in their field.”
Director of Sales, Wildfire
★★★★★“They are easy to work with and keep me updated daily.”
Marketing Executive, Nissan
★★★★★“Lee at Uncovered is amazing! I started seeing growth almost immediately so am very thankful for his expertise. Highly recommend!!”
Founder, Ohrøs
Facebook and Instagram ads FAQs
How much should I budget for Facebook and Instagram ads?
We recommend at least £1,000 to £3,000 a month to gather meaningful data. E-commerce businesses typically need £2,000 to £10,000 a month for best results.
What’s the difference between Facebook and Instagram ads?
Both run through the same platform but reach different audiences. Facebook skews older and suits B2B, while Instagram is younger and highly visual. We usually recommend running both.
Do I need a Facebook Business Page?
Yes. If you don’t have one, we can set it up as part of onboarding.
Can you handle the ad creative?
Yes. We write copy, design static images, edit video and build carousel ads, all tested for engagement and conversions.
How do you handle iOS tracking changes?
We implement the Conversions API and server-side tracking, and optimise around Apple’s privacy changes to keep performance strong.
Get a free Meta Ads audit
- Campaign health check and performance gaps
- Untapped keywords, audiences and platforms
- Budget recommendation for maximum ROI
- A 90-day action plan you can keep, whoever runs it
Prefer to talk? Call 01245 415962